Content marketing services offered by Delante is designed for:
What exactly is content marketing? How will we devise your plan to drive more web traffic, build brand awareness and increase revenue?
Content marketing services is a strategic approach that involves creation and distribution of value-adding, relevant and coherent content to attract and retain a precisely-defined target audience. Consequently, this process helps you encourage potential prospects to take specific actions that are in line with your business strategy.
A carefully planned content marketing strategy facilitates setting clear goals by discovering needs of the target audience. Additionally, it allows for detailed analysis of the keywords that the potential prospects use to find your brand. Moreover, content marketing services help design a publishing schedule and draw up the advertising budget. Defining your KPIs, developing an action plan, finding the right distribution channels and running a competitive analysis are just exemplary elements comprising the content marketing services that give your brand an edge over your closest rivals.
Delante was a heaven-sent agency which we were lucky enough to find at the right time. Quickly and efficiently they optimized the all-new website for the search engines so that Google liked us again. They also walked us through the ins and outs of creating SEO-friendly content.
Delante’s SEO Specialist has actually become a part of our content marketing team. Regular meetings and good cooperation flow bring results – we observe a significant increase in website visibility and organic traffic on the UK market.
What does the process of creating a content marketing strategy look like? At Delante, we focus on the following elements:
The very first step we’re going to take with you is defining the goals you want to achieve through the content marketing strategy. We will make sure these goals are specific, measurable, attainable, relevant and time-limited, or SMART for short.
For example, an aim of implementing SMART for content marketing may be to increase brand awareness by 50%, or generate a larger number of leads coming from organic traffic within 6 months.
Once the goals are set, we start defining key performance indicators (KPIs) that facilitate measuring your progress.
Selecting the elements that you want to monitor, it becomes easier to see whether the activities and the content marketing strategy bring the desired results.
To create unique and persuasive content, we need to find out who exactly your target audience is.
Defining marketing personas is a great way to understand the market, their needs and pain points. To help you recognize your target audience, we will use analytical tools such as Google Trends and Google Analytics.
Later, we will analyze what types of content your target audience expects you to provide them with, what functionalities are the most important for them, and what techniques should be applied to persuade them to make a purchase.
Once the marketing personas are created, we start writing content that satisfies every need of your target audience.
It’s also worth mentioning that content marketing efforts can be improved by distributing the content through various channels: social media and paid advertising, for example.
In case you aren’t sure what else could help you get closer to achieving your goals, you can always count on us. We will put forward suggestions and tell you what practices you should avoid. This way your content marketing will be in tune with your SEO strategy.
It must be realized that content creation goes way beyond writing typical blog posts, category or product descriptions. There is a huge number of content types that you can publish on your website to improve your SEO efforts. Therefore, apart from the customized content marketing strategy, you may also consider working on:
Again, the type of content published on your website is strictly connected with your business goals and audience’s preferences. Try experimenting with various types of content to see for yourself what works better for your brand.
If you notice that the search results for your keywords are full of video clips or glossaries, there is no need to write long articles. Choosing our content marketing service, you receive all sorts of texts. This can be either long or short pieces of content – whatever suits your business best.
Content marketing is a long-term strategy that requires time and resources.
There are three elements that need to be considered when setting the budget: content creation, distribution and promotion. In most cases, getting this process commissioned, especially if your resources are limited, happens to be the most cost-effective solution.
Even though content marketing may be a bit pricey, the benefits it provides are enormous. The cost of the service is determined by factors such as: market, competitiveness of your industry, type and amount of produced content and the level of the Client’s engagement in the process.
Now is when the most important part of the effective content marketing strategy comes into play. Once all your goals and target audience are defined, it’s time to finally create content.
Apart from delivering uniqueness, we will also focus on creating content that is valuable and offers something new that your audience hasn’t seen anywhere yet.
We will ensure your content is well-written, engaging and appealing to the eye. As a result, your visitors will consider your content gripping enough to read it to the end. Also, we will analyze the solutions implemented by your closest rivals, and create something even greater.
When the content is finally created, it must be optimized both for your users and search engines.
You can rest assured that your headings are catchy and reflect the main idea of the content. Also, we will highlight the most important passages, minding the keywords, alternative descriptions and internal linking.
Furthermore, we will write snappy meta descriptions and a unique title that inform users and Google bots what to expect after clicking on the search results.
Additionally, we will make sure your website is responsive, thus reacting quickly to the users clicks and scrolling. After all, nobody likes websites that take ages to load.
All this makes your content more valuable both to users and Google.
Remember that the created content is worth being promoted via all available channels. The more people see it, the higher the chance of them engaging with you.
We know how crucial it is to track the results and analyze the obtained data. Therefore, we commit ourselves to providing you regularly with reports and keeping you updated on the outcomes.
We’re going to make the best use of the gathered information to find the areas that require some tweaking, making your content marketing activities even more effective. You can take it for granted that we will check your KPI metrics regularly to react quickly if needed.
That’s all! These are the key elements of content marketing strategy offered by Delante. Remember, stay patient and be consistent. Even though creating superb quality content takes time, the effort is worth it.
If you have any doubts or aren’t sure where to start, contact us – we will be more than happy to offer you our assistance!
The Content Plan we received was a solid piece of support to our strategy. Full analysis of our communication, clear strategy on the content, schedule and recommendations. They have a hollistic approach to the content matters and it pays off.
If you don’t have time to create content on your own, but you also don’t want to invest in comprehensive SEO activities, contact us.
As part of the content marketing strategy, we will be happy to create content that both your potential prospects and Google bots will love.
Here is what content marketing strategy can help you with:
Defining your goals and brand attributes
Improving your action plan
Doing competitive analysis, giving an extra focus on their content marketing
Creating high-quality, SEO-friendly content
Optimizing your web content
Measuring your content performance metrics
Optional:
Getting tips and guidelines on writing blog posts, category descriptions and product descriptions
Take a look at two cases listed below. They show the benefits of implementing content marketing strategy by our Clients:
Market: PL
Partnership started: September 2019
Budget: low
Web traffic and keywords:
An exemplary article:
Market: PL
Partnership started: November 2017
Budget: very low
We were responsible for running the blogging process, publishing one post a month.
Web visibility:
When I took all the practical tips that Milena had given me, I saw my website position shooting up on Google. The number of keywords that made it to the top 10 in organic search doubled within approx. 5 months. On top of that, during just one meeting, Delante gave me detailed but clear instructions on what I should do next, and which tools I should use to achieve the best results. Even a layperson like me didn’t have any problems to fully comprehend the guidelines. It felt that their SEO plan was tailored perfectly to my website and the size of my business.
The investment I made in working with Delante returned a long time ago, and therefore I wholeheartedly recommend this agency to everyone who wants to hand their blog over to the professionals.
A thank-you message received by one of Delante Content Marketing Specialists for sharing her useful insights and tips:
Below two comments on the web content written by Delante:
And one more comment from a satisfied client
Let us know your website would use some SEO. Fill in the contact form. Don’t forget to leave the URL and the preferred method of contact. Expect to hear from us within 48h.
Here’s when we learn about your current hurdles and business goals. Also, we present you with an initial action plan for your website.
At this stage we run an in-depth analysis of your website. Having all the details, we map out the fastest route to meet your goals that can be achieved through SEO.
You get your fully-customized SEO plan with the pricing options. We go through all the stages together, so that you have the full picture of how the SEO strategy is going to improve your website ranks.
Then, it’s up to you – will you be ready to skyrocket your growth with our SEO?
